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Dr. Ali Ghavami
Business Surgeon
PhD of Techno-Entrepreneurship
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Tag: Brand Improvement

Branding | 6 Steps for Continuous Brand Improvement
November 8, 2016 / Branding & Marketing
Branding | 6 Steps for Continuous Brand Improvement

The following excerpt is from Karen Tiber Leland’s new book The Brand Mapping Strategy. The Continuous Brand Improvement (CBI) Process…